The Most Effective Digital Marketing Strategies

Posted on: July 23, 2018, by :

Digital marketing is more data-driven today than ever before. In fact, everything is more data driven today than ever before — except for the manufacturing of paper clips; those people don’t want to learn ANYTHING.

 

This brash new world of data-driven marketing has some essential ground rules that need to be followed in order to take full advantage of its potential. And — surprise! — here they are:

 

Gather ye data while ye may

 

Many marketers have the misconception that data is indestructible and eternal. That it never goes away once it’s launched on the cyber seas. Wrongo. Every single piece of data has an expiration date, just like the milk you buy at the store. Once that date is past, data turns into pixie dust and floats away. So for long term data analysis marketers should place their data in a brine solution and then refrigerate. But be careful not to get your data mixed up with that leftover meatloaf from last Sunday.

 

It’s niche or nothing

 

It’s data that pinpoints what niche groups are buying what products. So use a fractal approach to target consumers. In other words, only sell to one person at a time. Start with mom and then see if any of the uncles and aunts wants to but one, too. Those Girl Scouts are no fools, when it comes to niche marketing!

 

There’s safety in a soft launch

 

Before your brand goes totally public with a massive digital advertising campaign that costs a bajillion dollars, use a segmented market to first test drive your metrics to make sure they are accurate and timely. Then unleash the algorithms and bots and take a long vacation in the Bahamas. There’s nothing left for you to do but collect a fat paycheck and possibly be called before Congress to testify.