Privacy Policy

The small print, protecting your rights

Last Updated 7th January 2013


Virally is committed to protecting the privacy of our users. As a software company involved in Big Data and in particular, data from Social Media, we pride ourselves on our ethical and moral treatment of all the data under our protection.

We have a few very simple rules that we follow, and in turn, expect all users of our platform to follow:

  • Never act unethically or immorally with user data
  • Always ask permission
  • Always be transparent

We have divided our Privacy Policy into 2 sections: Our data use policy for “Individuals” connecting with organisations through the Virally platform, and “Organisations” using the Virally marketing software to reach individuals.


A. Our Data Policy For Individuals

I. Data We May Collect, How It May Be Used and How It May Be Transferred or Shared

1. Virally collects data from individuals on behalf of organisations. We will always explicitly ask for permission for this data, and it is usually taken by synchronising with your personal social media profiles.

This data is usually collected “in exchange” for valuable content, exclusive access, exclusive updates or otherwise similar. You may also have taken part in a registration process, perhaps for a Webinar or Event. The place where you clicked the Virally buttons (an embedded Social Gateway) should always explain why you will be providing this data to that organisation.

2. Data we may collect:

  • Name and email address
  • Your approximate location
  • Your gender
  • Who are your connections and friends on your social networks (we only see what’s publicly available)
  • Places you’ve worked in the past, and where you work now
  • Additional data via web forms

3. This data is held by Virally in a highly secure environment. Data is held either under EU or US (Safe Harbour) certification and protection.

4. Virally will share this data only with the organisation(s) you have explicitly given permission to do so. You will need to explicitly engage with each organisation separately, using the Virally platform. Virally will never share, transfer or rent your data to a third party advertiser or organisation unless you have explicitly opted to do so via a Virally product managed by that organisation.

5. When you share data with an organisation via Virally, you give permission for that organisation to use the data for marketing purposes. This may include email marketing, telemarketing or other marketing activities.

6. Your happiness and trust as an individual is of upmost importance to Virally and our partner organisations. You can opt-out of Virally’s database, and any marketing messages you are receiving as a result, by emailling We will soon have an automated web page to handle this process but for now you must manually email us, using the email address that you wish to opt out of our database.

7. Virally itself does not send any marketing materials to individuals who have authtenticated via our products. We only provide the tools for other organisations to engage with you.

8. Virally may use audience data across our organisation for anonymous reporting and trend analysis in the interests of improving our product. These data reports are entirely anonymous and no identifiable information is ever present or available to our team.

II. Different Social Networks with Different Organisations

1. Virally allows individuals to use a variety of social networks when using the platform. This is useful, for example, if you are downloading professional whitepapers using your LinkedIn account to read in the office and then using your Facebook account to access a restaurant voucher in the evening when with friends.

In this case, Virally will only share the data you choose with the organisations you choose. So, the organisation sending you the professional whitepaper will receive the details from your LinkedIn account, and the organisation sending you the restaurant voucher will receive just the details from your Facebook account.

This way, Virally allows Individuals to maintain their separate identies online.

III. Your Behaviour Using Virally

1. Virally captures data relating to how you interact with the Virally platform. This includes recording when you engage with an organisation and their campaigns. Virally shares this data only with the organisation who created those campaigns.

2. Virally may use browsing behaviour data to allow you to return to Virally at a later time and download all previous files or URLs you have been given access to via the Virally platform. We do this using a common technology called cookies.

IV. Cookies, Pixels and Local Storage

1. Cookies are small pieces of data that are stored on your computer, mobile phone or other device. Pixels are small blocks of code on webpages that do things like allow another server to measure viewing of a webpage and often are used in connection with cookies. We use technologies like cookies, pixels, and local storage (like on your browser or device, which is similar to a cookie but holds more information) to provide and understand a range of products and services.

2. We use these technologies for the following reasons:

  • To make Virally easier to use
  • To protect your privacy
  • To see how you use Virally

V. Requesting A Copy Of Your Data

1. You may request a download of all the data Virally holds of you at any time. Please email with your request and we’ll handle it immediately.


B. Our Data Policy For Organisations

Data We May Collect

To use Virally, you need to create a personal account in order to access your organisation’s account. We store your name and email address, as well as a one way encrypted password. It is impossible to see your original password in the Virally database.

Using Virally To Handle Customer Data

Virally is a software platform that, among other things, allows you to capture data from your users, with their permission. Because we streamline this process as much as possible by using social networks such as Facebook and Twitter, as a platform we are bound by the terms and conditions set forth by these networks.

Virally faciliates data acquisition, and holds the data on your behalf so that we can provide easy and convenient access as well as intelligence reporting. We never share any of your customer data outside of “your private database”.

You can download all of your customer data from Virally at any time. Use the export options when logged into your dashboard, or when viewing individual campaigns. If you are having trouble downloading your data, please email and we will assist you.

Virally Administrative Access

In order to deliver Virally as a product, key employees within Virally have access to the full Virally database, including organisation’s customer data.

When needed for support queries, or when developing the Virally platform, a Virally employee without full database permissions may request a senior Virally employee to perform actions or operations on the database on their behalf, but not receive access themselves.

Non-key employees will never have access to your customer data. Virally enforces strict confidentiality contracts with all employees.

Anonymous Data

Virally reserves the right to use anonymous data trends taken across it’s platform for the following uses:

To report the effectiveness of the Virally platform

An example would be if we said “Virally has captured over 350,000 profiles for all of our clients”. Another example would be “Profiles who engage via Virally are 50% more likely to respond to a follow up email than profiles captured with traditional web forms”

To improve our services and products

For example, we might monitor how people are capturing profiles to see if people are more or less likely to connect with Virally if they are presented with more social network options. To get a better understanding of this statistic, we would use the full Virally database across all organisations.

To advise you on better using our services and products

For example, if we noticed you were only using our hosted landing pages for your campaigns and not using our embed codes too, we might advise that on average, organisations capture 30% more profiles if they use both the embedded buttons and our hosted landing pages.