How to Use Instagram Stories to Market Your Personal Brand

Posted on: August 11, 2018, by :

In today’s world of cut-throat competition, it is of great importance that you promote your business by leveraging your personal brand online. Online promotion is the best way to reach the mass audience and target those that have a high likelihood of being interested in what your company offers.

This is one of the major reasons why businesses today rely on social media platforms in order to promote their offers. Social media platforms like Facebook, Instagram, and Twitter are all used by businesses for promotion. When it comes to personal use, Instagram is one of the most used platforms for promoting your personal brand. That’s because it has so many features that one can take advantage of.

For example, you can use features such as Instagram stories to engage with your following. Here is a quick guide to marketing your personal brand by leveraging the functionality Instagram stories.

Use storytelling to your advantage.

For any brand, storytelling is an essential part of the marketing equation, especially when it’s your own. With the help of Instagram stories, you can connect with your followers and can also build a relationship based on trust.

“Anytime you can connect with your customers as well as potential customers and strengthen that relationship, it’s only going to help you generate more sales and conversions over time,” says Darryl Howard of NuWays MD.

This is important in any relationship, but especially when you are selling something. However, you need to make sure that your stories are authentic and that they helps to connect with your followers and not just turn into a revolving advertisement. Your stories should deliver a clear message to your followers.

Constantly curate new content.

The stories that you post don’t have to be perfect, but you should still put some thought behind them. “Your stories on Instagram should all serve a point. If you just post random content your audience will disconnect. Create content that drives your followers to a well thought out call-to-action,” suggests Luqman Khan, founder of Wireloo.

In order to brand your stories, use consistent colors, filters, and stickers every time when you post. This will help you to create an identity for your personal brand and will also contribute to your overall brand value.

For example, if you are constantly posting bright and colorful pictures then you should actually avoid posting dark and grainy pictures or anything completely different. This may confuse your followers and may also affect your branding.

Provide a peek behind the scenes.

The best thing about Instagram stories is that you can make them fun if you want. People like to know what you do during the day, so consider taking your followers for a tour behind the scenes of your life.

“Giving a look behind the scenes will help your followers understand what a day in the life is like for you. Post stories showing where you are and what you are eating, or what your office is like. People are nosy by nature, so, give them what they may like,” offers Dana VanDeCar, COO of Optimally Organic.

Give your followers a peek into your life. However, you need to make sure that your stories are interesting enough and not dull and boring. After all, that’s how you will hold their attention long enough to convert them into customers.

Share your expertise and knowledge.

Another thing that you can do is share a step-by-step information in your Instagram stories. For example, you can share your experience on a topic that is popular in the news related to your business. This is a great way to grow your personal brand. “Posting valuable content via stories can also help you get your followers hooked on your content, and when that happens they will soon make sure to watch all of your content. As your views increase, naturally your sales will follow,” says Jake Braun of ChopperExchange, where you can sell your Harley-Davidson motorcycle.

You can share a variety of information and knowledge — anything you feel your audience will respond well to. Being consistent is important – start by posting one story a day and you will see solid results eventually.